The J Bar L ranch is a unique, conservation-friendly ranch nestled into the wide open land of the Centennial Valley in southern Montana. Now, spurred by growing consumer concern over meat's environmental impact and concerned about the long-term viability of their livelihood, a cohort of ranchers is trying to apply the understanding gleaned from the science of ecology to livestock management. The J Bar L ranch finishes their cattle on grass, in contrast to the vast majority of ranches in the U.S. that send cattle to feedlots. The 2,000 head at J Bar L "never go into a feedlot," said Bryan Ulring, manager of the ranch. He added that the J Bar L is one of the biggest grass finishers in the state. The Centennial Valley is an important wildlife corridor for elk, moose, antelope, deer, wolverines, grizzly bears, wolves and hundreds of bird species. The valley is largely owned by a handful of large ranches, which means their use of the land impacts the local environment. © Ami Vitale
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